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Areas of Expertise:
Experienced in Showpad administration, Salesforce integrations, sales enablement systems, CMS system administration, content management, marketing automation.
Systems – Showpad, Salesforce, Drupal, WordPress, Hubspot, Marketing Cloud, Adobe Creative Cloud.
Certifications:
Salesforce Administrator Certified – May 2020
Trailhead by Salesforce – 70 + badges, 3 Super Badges (Business Administration Specialist, Lightning Experience Reports & Dashboards Specialist, Security Specialist)
Education:
Elizabethtown College, Bachelors of Art
Communications, 2011
Cum Laude
Speaking:
Led a session at Showpad’s 2018 Transform conference as SME for information technology.
Experience:
Saint-Gobain North America – Malvern, PA
IT Systems Analyst, January 2016 – Present
System administrator of Showpad and Showpad Coach (500+ users)
- Implementation and day-to-day administration of company-wide system
- Drive efficiencies through user training, education, and technical support
- Establish organization-wide process standardization, security protocol and documentation, and content management guidelines
System Administrator for Salesforce.com
- Salesforce Sales, Service, Marketing Cloud, and general admin support for 3 instances (1100+ users)
Systems administrator of Certainteed.com
- Daily management of users and permissions, content changes, front-end development support, SSL certificates, and domain management
- Developed standard documentation for content styling
Other IT systems
- Implementation lead for Digital Asset Management project
- Support admin for Product Information System
- Provide Admin support for company-wide SharePoint portal and ServiceNow ticketing service
Portescap – West Chester, PA
Marketing Communications Specialist, November 2014 – January 2016
- Led implementation and configuration of marketing automation software. Ensured clean database of contacts, created email CAN-SPAM compliance workflows. Configured Salesforce.com integration and lead assignment rules
- Created monthly lead generation reports within Salesforce for marketing channel analysis
- Managed all content changes and updates to 6 language variant Drupal websites
- Developed and implemented digital content creation for all North American marketing endeavors including email campaigns, social postings, press releases, videos, and trade show content
YPrime – Malvern, PA
Marketing Communications Manager, September 2013 – October 2014
- Created communications materials and media plans to public relations programs and developed digital content for brand awareness
- Created and maintained company blog to showcase company expertise in the field
- Managed Trade Show communications between company and trade show host’s and arranged all shipping of booth and communications materials
- Managed social strategy and content, including analysis reporting
HMP Communications – Malvern, PA
E-Media Project Manager, June 2011 – September 2013
- Managed content changes and additions to 20+ Drupal websites
- Maintained online advertising calendar, managed online ad placement, and provided ad reports to subscribed advertisers
- Produced and edited company’s webinars
- Edited company videos including educational web series and marketing videos at trade shows